OUTPOCKET DUFFLE - Brand Extension

The OUTPOCKET DUFFLE weekender bag was designed as an extension of the Korean fashion brand Marge Sherwood. While their products consist of mainly handbags and shoulder bags, this duffle presents an opportunity for market expansion, all while keeping the design language and brand values in mind. This bag features multiple outside and inside pockets with zippers and two strap options depending on the preference of the user.

Final Prototype

Sketches + Ideation